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Main Street Paragould is looking to start a new holiday tradition in the pandemic

PARAGOULD, AR- Main Street Paragould is looking to start a new holiday tradition in the pandemic.

Enchanting Nights is a month-long event. Executive Director Gina Jarrett says they are in the works to make this happen again in 2021.

“We took that idea to out Paragould A&P Commission and they saw the vision as well and helped fund the event as well as our downtown businesses,” Main Street Paragould, Executive Director, Gina Jarrett said.

Once a week in downtown Paragould, they have horse carriages, Santa Claus, extended shopping hours, food, and live Christmas trees for the Paragould community to come out and enjoy.

Jarrett says this was the first year they have done this. On the 17th they will do a kid and heroes’ theme.

“Our first enchanting night last week, it was overwhelming. It was wonderful. If you remember the weather was just a tiny bit misty but we have all new snowflake Christmas lights and it just created the softest snowy glow,” Jarrett said.

Usually, they hold one big Christmas event on the first Saturday in Dec., but to follow COVID guidelines things had to regroup.

Jarrett says people should learn and explore their local businesses because they are doing everything, they can keep their customers safe.

“People need to take advantage of what we have downtown, even if they’re not in Paragould, take advantage of their locally owned businesses,” Jarrett said.

The last and finally enchanting night is next Thursday, Dec. 17 starting at 4 pm. To find out more you can visit Main Street Paragould on Facebook.


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