• Sara Doan, Northeast Arkansas News

DJA host Main Event Luncheon, provides update on downtown events

Updated: Apr 12


DOWNTOWN JONESBORO, Ark- The Downtown Jonesboro Alliance hosts its Main Event luncheon today.


The fourth annual DJA Main Event took place this afternoon.


The luncheon highlights downtown Jonesboro businesses and partner organizations and features upcoming downtown events.


“I couldn't be more excited with how it went honestly,” said DJA executive director Sarah Doss. “Our keynote speaker Ben Muldrow was excellent. He touched on all the things I think applied to everyone in the audience who love Jonesboro and have a joint love to make Jonesboro the best it could be.”


Muldrow spoke to the audience about planning, marketing, and branding a community like Jonesboro, specifically the downtown area. He previously spoke at DJA’s Main Event four years ago.


Jonesboro Mayor Harold Copenhaver says we have progressed over the years. But there is more work to take place.


“It’s good to see how we’ve progressed. But as a community, we need to continue to do that. And I think that's the message today is how can we do it together,” the mayor said.


The Main Event took place at the Forum Theater and is organize by DJA executive director Sarah Doss.


The nonprofit is gearing up for a busy spring and summer filled with events.


Board member and resident Haley Stotts says, with a background in marketing, it’s exciting to see the potential downtown has after hearing Muldrow speak.


“We can only go up from here, and it was really fun to see all of the branding that their business has done for other communities,” Stotts said. “And they used color, and color is one of my favorite things. And, this is such a colorful community, not in the sense of the word but also [in] the people here it’s vibrant. There’s lots of culture and lots of new faces that are coming to the community and making this community even bigger and better than it was before.”


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